HOW DOES A BRAND STYLE GUIDE HELP YOU?
ELIMINATE BAD JUDGEMENT
Designers often have to use their best judgement and not all designers have the same eye for detail. Providing other designers you might work with a brand style guide ensures they will know exactly how your brand is meant to be presented.
MAKE CONFIDENT DECISIONS
Investing in promoting your brand can be expensive and scary if you are uncertain how your brand will show up. A brand style guide gives you the confidence to invest in the marketing materials and advertising needed to grow your business.
OUR BRAND PROMISE IS TO PROTECT YOURS
A brand is more than a logo. It is the cummulative results of consistent messaging through words, actions, and visual representation. Your brand style guide is the definitive standards for your brand’s visual representation. This guide clearly identifies how to use your logo, color palette, fonts, and design elements correctly. Using this guide protects the investment you have made not only in the branding process but also all of your efforts to create brand recognition. Mismanagement of your brand can negatively impact how your business is perceived so it is important to provide this guide to anyone who is implementing creative services on behalf of your business. That includes sign companies, swag manufacturers, billboard advertisements, even other graphic designers you may choose to employ. Your brand style guide is our committment to you and our promise to always put you (and our epic creative work!) first.
WHAT IS INCLUDED IN A BRAND STYLE GUIDE?
CMYK, RGB, Pantone, and HEX Codes so you know your colors are correct in print or digital.
FONTS / TYPEFACES
We provide both the typeface / font files, and instructions on how to use them.
LOGO USE & VARIATIONS
Horizontal, Stacked, Black & White, Reverse – your logo will looks great anywhere you put it!
ICON & DESIGN ELEMENTS
An icon and additional design elements tie your brand together.
A visual guide to choosing photography and other images for future marketing/advertising designs.
THE MOST IMPORTANT FILE IN YOUR BRAND KIT