YOUR BRAND IS
MORE THAN JUST A LOGO

A brand is consistent use of colors, fonts, messaging, and accent elements.
Brand Style Guides give you confidence to use your brand to grow your business.

A BRAND STYLE GUIDE
PROTECTS YOUR INVESTMENT

We want you to be confident using the brand we create for you –
even if you work with other designers.

HOW DOES A BRAND STYLE GUIDE HELP YOU?

Q

ELIMINATE BAD JUDGEMENT

Designers often have to use their best judgement and not all designers have the same eye for detail. Providing other designers you might work with a brand style guide ensures they will know exactly how your brand is meant to be presented.

R

MAKE CONFIDENT DECISIONS

Investing in promoting your brand can be expensive and scary if you are uncertain how your brand will show up. A brand style guide gives you the confidence to invest in the marketing materials and advertising needed to grow your business.

OUR BRAND PROMISE IS TO PROTECT YOURS

A brand is more than a logo. It is the cummulative results of consistent messaging through words, actions, and visual representation. Your brand style guide is the definitive standards for your brand’s visual representation. This guide clearly identifies how to use your logo, color palette, fonts, and design elements correctly. Using this guide protects the investment you have made not only in the branding process but also all of your efforts to create brand recognition. Mismanagement of your brand can negatively impact how your business is perceived so it is important to provide this guide to anyone who is implementing creative services on behalf of your business. That includes sign companies, swag manufacturers, billboard advertisements, even other graphic designers you may choose to employ. Your brand style guide is our committment to you and our promise to always put you (and our epic creative work!) first. 

WHAT IS INCLUDED IN A BRAND STYLE GUIDE?

COLORS

CMYK, RGB, Pantone, and HEX Codes so you know your colors are correct in print or digital.

FONTS / TYPEFACES

We provide both the typeface / font files, and instructions on how to use them.

TAGLINE

A well-crafted tagline is an important part of your brand’s message.

LOGO USE & VARIATIONS

Horizontal, Stacked, Black & White, Reverse – your logo will looks great anywhere you put it!

ICON & DESIGN ELEMENTS

An icon and additional design elements tie your brand together.

MOOD BOARD

A visual guide to choosing photography and other images for future marketing/advertising designs.

THE MOST IMPORTANT FILE IN YOUR BRAND KIT

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Nice work by your team. I can be tough to work with as I have high expectations for myself and those I work with.

Scott Einfeldt | Realtor, KW Luxury International, KW First Atlanta

Tiffani's team at The Marketing Department just "gets it". They know exactly what needs to be done for me to be competitive in the luxury market.

Lee Ann Saxton |  Associate Broker, Live Luxury, KW Luxury International, KW Buckhead

I’ve known Tiffani for years. She has done all of my branding and I love it! She is more than a talented designer, she is a valuable part of my team! Leveraging her marketing skills contributes to my success as a top producer and helped me attract the luxury clients I was looking for!

 - Natalie Vuoriaho | KW Luxury International, KW Buckhead, Top Producer

The Marketing Department gives me the personal attention I want and creates super creative marketing materials that get attention. They are a great asset to our Market Center.

Jeff Morabito | Live Luxury, KW Luxury International, KW Buckhead

Is it appropriate to express our love and devotion? SO GOOD! Thank you!

Alyson Clark | Anna K Intown, Live Luxury, KW Luxury International, KW Intown Atlanta

I have had a great experience with your team. There has been great communication and everything has gone smoothly. I am so looking forward to more. Thank you!

Audrina Ennis | Christie's International Real Estate Florida Keys

HERO. Love you mean it! You write the best descriptions ever!

Rachel Farren | Realtor, KW Peachtree Road

CONNECT WITH US

Marketing tips & Free shareable graphics

404.528.5961  |  info@marketingdept.co